Custom Product & Apparel
Logistics & Fulfillment
Pizza Hut partnered with Select to develop a custom merchandise line embodying contemporary streetwear trends. Items from the Tastewear merch drop started to sell out in the first 24 hours.
Select developed strategy, sourced items, produced custom apparel and built the retail website. We streamlined logistics, fulfillment & reporting through our go-to-market platform brandhub.
Pizza, but Make it Fashion
Pizza Hut challenged Select to create a moment and go viral. We tapped into timeless childhood memories of classic Pizza Hut locations with a buzzworthy merch drop that was exciting, modern and brought the concept of “newstalgia” to life.
Our team developed the merchandising strategy, production and logistics that enabled Pizza Hut to turn one-off wardrobe and props created for commercials into a cohesive and highly coveted apparel collection.
Select kept Pizza Hut’s distinct vision and iconic brand image in mind establishing the right mix of items that would be feasible to produce while resonating with the target consumer.
We set up an early-access portal for franchisees on our platform brandhub, designed and shipped influencer kits in advance of the drop, built the e-commerce site, handled customer service and fulfilled orders.
Within the first few days of the drop, Tastewear merchandise had 150 placements and 994 million impressions across online, broadcast and social media.
Tastewear in the Press
Good Morning America This Pizza Hut clothing line is piping hot
Food & Wine Relive the Pizza Hut of Your Childhood
NY Daily News Pizza Hut now selling ‘streetwear’ collection
Ad Age Pizza Hut Launches Nostalgic Streetwear Collection
TimeOut Pizza Hut just dropped a surprisingly chic streetwear collection