ARTISANAL BREWING VENTURES
Designing for Ambitious Growth
- Positioning & Messaging
- Campaign Development
- Custom Product
- POS Displays
- Logistics & Fulfillment
Artisanal Brewing (ABV) ranks as a top 10 regional craft brewer in the United States and is made up of best-in-class companies such as Southern Tier Brewing, Victory Brewing, Bold Rock Cider & Sixpoint.
Select works with Artisanal Brewing Ventures on 360° campaign development and cross-channel activation. We have also been their go-to resource for POS display design, prototyping, and production.
When Artisanal Brewing Ventures began working with Select they had ambitious growth goals, but didn’t have a centralized system to manage campaign activations. Enter brandhub. ABV partners with Select and utilizes brandhub to coordinate their marketing operations.
- brandhub enabled ABV to scale from 2 brands to 5 in 36 months
- Consolidated assets across all new brands in national portfolio
- Streamlined communication with wholesalers and field sales
- Gained real time visibility into retail activation
- Built intelligence for campaign forecasting with customized reports
Unified Marketing Campaign
When Artisanal Brewing Venture’s Victory Brewing was looking to turn regional success of its “Monkey” beers (Golden, Twisted and Sour) into national awareness and open doors to new accounts, the brewery turned to Select. The brand’s goal was to develop a multi-year journey to establishing Golden Monkey as a household name.
Making a Splash
Another fast-growing brand in the ABV portfolio is Bold Rock Hard Cider. Select developed messaging, concept, and creative design for Bold Rock’s Crack Open Summer campaign. We helped the brand make an impact by creating a unified brand experience at every touch point where the campaign came to life.